Round up at your local Hy-Vee to support Variety – the Children’s Charity

Sunday, October 8, 2023

Round up at your local Hy-Vee to support Variety – the Children’s Charity

Hy-Vee is partnering with Variety - the Children’s Charity to once again conduct a round up at the register campaign to raise funds to help children who are at-risk, underprivileged, critically ill, or living with special needs.

Customers will have the opportunity to round up to the next dollar from October 8 – 14 to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.

Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, mobile standers, and more. Additionally, the funds raised through the Hy-Vee Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.

“Variety is one of Hy-Vee’s longest-standing charitable partners. Since 1983, Hy-Vee has raised nearly $20 million for Variety to improve the lives of children across Iowa,” said Kevin Sherlock, Chief Operating Officer for Hy-Vee and Board of Directors member for Variety – the Children’s Charity of Iowa. “Hy-Vee has demonstrated its commitment to Variety by volunteering at annual telethon events, leading local and companywide fundraisers and donating needed supplies to children and families. At Hy-Vee, we believe in giving back to our communities and our partnership with Variety has helped make that happen.”

“We are grateful to once again partner with Hy-Vee to help Iowa’s children,” said Sheri McMichael, Executive Director of Variety – the Children’s Charity of Iowa. “Hy-Vee continually goes above and beyond to help the community, and this campaign is a great example of their commitment to helping children in need. The Hy-Vee Round Up will help generate dollars that will allow Variety to make an even greater impact this year.”

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